Your website is an asset. It helps you attract new clients and make more money. Unfortunately, just like anything else, it can make mistakes too.
Do you know how to avoid real estate website mistakes?
Making the wrong move can cost you. It could damage your company brand and put you in a bad light. You might lose traffic and see a sharp decline in leads.
Don’t let this happen. Know what can go wrong so you can fix it before it’s too late. Here are the most common mistakes newbies to the real estate industry make so you can avoid them.
1. Overlooking the Importance of a Mobile-Optimized Site
Overlooking the importance of a mobile-friendly website is one mistake you don’t want to make. In today’s world, more and more people are using their mobile devices to access the internet. If your website is not optimized for mobile, you could be losing out on a lot of potential business.
2. Failing to Use Professional Photos and Video
One of the most common real estate website mistakes is failing to use professional photos and videos. This is a huge mistake, as potential buyers will not take your listing seriously if they see unprofessional photos and videos. Make sure to hire a professional photographer and videographer to take high-quality photos and videos of your property.
3. Not Investing in Search Engine Optimization
Search engine optimization, or SEO, is a process of optimizing a website for Google and other search engines. By optimizing your website, you can increase your visibility in search engine results pages, or SERPs, and attract more visitors to your site.
SEO is a complex and ever-changing field, and it can be difficult to keep up with the latest techniques and trends. Fortunately, there are resources available to help you learn and stay up-to-date on SEO.
4. Not Prioritizing the User Experience
When creating a real estate website, it’s important to prioritize the user experience. This means making sure the site is easy to navigate and search and that your real estate website contents are presented in an easily digestible format.
Too often, real estate websites are overloaded with information and can be difficult to understand. By keeping the user experience in mind, you can avoid making common mistakes and create a site that’s both informative and user-friendly.
5. Ignoring Social Media
One of the worst real estate website mistakes you can make is ignoring social media. In today’s digital age, potential homebuyers and sellers are using platforms like Facebook, Instagram, and Twitter to learn about properties and connect with agents.
If your real estate website isn’t active on social media, you’re missing out on valuable leads and connections. Consider using blog sites such as AgentFire to generate leads for your social media accounts.
6. Picking the Wrong Domain Name
One of the most common real estate website mistakes is picking the wrong domain name. It’s important to choose a domain name that’s short, easy to pronounce, and easy to remember. Avoid hyphens and numbers, and stick to .com domains. You might want to consider purchasing multiple domains to protect your brand.
Steering Clear of Real Estate Website Mistakes
If you’re thinking about launching a real estate website, avoid making these common real estate website mistakes. From failing to optimize for mobile to not including enough photos, these errors can cost you traffic and leads. By being aware of these issues and taking steps to avoid them, you can set your site up for success.
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