If you own a business, then you know how difficult it can be to attract new customers. Many companies never learn how to do this, which may be why so many of them fail. The Bureau of Labor Statistics reports that only around 50% of businesses last for more than five years.
One of the best ways to attract new customers to your business is through the company website. By taking steps to boost traffic to your website, you help get the word out. But what can you do to help potential customers come across it?
Keep reading to learn about seven things you can do to generate traffic for your business website.
1. Take Advantage of SEO
If you’re unfamiliar with it, SEO stands for search engine optimization. By using it, you can increase the rank of your website on different search engines, like Google. Eventually, your website can end up on the first page of search results, instead of the 15th.
There are different things you can do to take advantage of SEO. For example, many companies write blog posts and other types of content. Aside from helping readers with questions and problems, they also use specific keywords that then boost your ranking.
Wrapping your head around SEO and how important it is might take some time, but it’ll be worth it. Most people don’t even stray off of the first page of search results.
2. Find Backlinks
Backlinks are another great way to boost traffic to your website. A backlink is a link from another site that takes visitors to your own website. While most people are accustomed to seeing them, they do wonders in helping your website increase its rankings.
If you manage to get reputable influencers or other businesses to support you via backlinks, Google picks up on that. It will then help you out by directing more traffic to your site as it views you as an industry leader.
3. Post on Social Media
While there is a place for being traditional, most, if not all, modern businesses rely on social media to some degree.
Social media is a fantastic place where you can raise attention, and specifically, direct it towards your website. Instagram, Facebook, and LinkedIn are some of the many mediums that you can use to turn casual social media browsers into loyal, website viewing customers.
Make sure to end each post with a call to action where you try and encourage users to check out your other posts or get in contact with you.
4. Use Hashtags
Whenever you post to social media, make sure that you use hashtags. These allow other users to stumble across your posts. When used in conjunction with an effective call to action, you’ll be able to increase the number of people who visit your website.
Different companies develop different strategies when it comes to using hashtags. Some create their own brand hashtag, which gives a sense of cohesion and makes it easy for customers to see all of their products or services.
Other companies use hashtags that are already popular to maximize the number of customers that see their posts. Try out a few strategies, and figure out which one works best for you and your business model.
5. Send Out Emails
Social media may be hot, but that doesn’t mean that you can’t take advantage of more traditional tactics as well. Don’t rule out email marketing campaigns when trying to figure out how to boost website traffic.
Many companies provide a monthly newsletter for their subscribers to read. This allows you to stay in touch with your customers, inform them about any sales or discounts, and generate additional website traffic.
Make sure that you spend time thinking about the subject line and email content, however. If nobody opens your emails due to a lack of interest, then it ends up being a waste of time and resources.
6. Be Active in Your Niche
Remember that in order to generate website traffic and new customers, you have to work to get your company’s name out there. In the earlier stages of your business, this may require a lot of online engagement.
Browse around on forums, answer questions, respond to social media posts, and do everything in your power to spread the word about your website. It’s free to do and can be very effective.
The more active you are in your niche, the more exposure you get. This leads to more website visitors and interested customers.
7. Respond to Analytical Trends
If you’re not using a program like Google Analytics, it’s time to start. It’s free to use and will help you figure out whether or not your efforts are working.
Google Analytics provides you with insights that can help you identify which strategies are effective, which are not, and which need a bit of work in order to flourish. Check it often to make sure that you stay up to date with any changes or trends.
While web analytics are helpful, they can sometimes be difficult for the average user to understand. Working with a digital team of analytical experts can help you get a better understanding of everything.
Generate Traffic to Your Website and Enjoy the Rewards
If your company has a website, it doesn’t matter how great it looks—you need to make sure that people actually see it. By following the tips mentioned in this guide, you’ll be able to spread the word about your website and generate traffic, growing your business numbers in the process.
Do you have a better understanding of how to boost traffic for your website? If you do, make sure to check out some of our other posts for more tips on how to succeed in business.