Blog Post

Real Estate

How to Get Clients in Real Estate 

How to Get Clients in Real Estate

Getting clients is one of the biggest hurdles for new real estate agents. It can be even tougher for new ones who are still working on their license or haven’t yet taken their state’s qualifying exams.

When you’re starting out, figuring out how to get clients can be a question without an immediate answer. Figuring out which advertising methods work best is no easy feat. Fortunately, there are some tried and true methods out there to help novice agents get their foot in the door.

If you’re just getting your real estate business off the ground, or if you’re looking to how to get clients in real estate and grow your client portfolio, then keep reading. We’ve got some of the most effective methods for gaining clients.


Attend local networking events regularly. These can include chamber of commerce meetings, business expos, and networking groups. These events provide an opportunity to meet potential clients and other real estate professionals who can refer businesses to you.

Additionally, join professional organizations such as the National Association of Realtors (NAR) and the local board of Realtors. These organizations provide valuable resources, education, and opportunities to connect with other professionals in the industry.


Advertising real estate listings is another great way how to get clients in real estate. Options for advertising include utilizing a real estate agent email list, print ads, online ads, and social media. You can also use social media platforms such as Facebook, Instagram, and Twitter to promote your listings and connect with potential clients.

Building a Strong Online Presence

Having a strong online presence is crucial in today’s digital age. Start with a professional website, a blog, and an active social media presence. These will help you reach potential clients and establish yourself as an expert in the industry.

Make sure that your website and social media accounts are up-to-date. Include information about your listings, services, and contact information.

Referral Marketing

Referral marketing is one of the most powerful ways to get clients in the real estate business. Encourage your satisfied clients to refer their friends, family, and colleagues to you. Use real estate lead generation strategies like offering incentives such as gift cards or discounts on their next purchase to those who refer business to you.

Additionally, provide excellent service to your clients so that they will be more likely to refer you to others.

Open Houses

By hosting open houses, potential buyers have the opportunity to gain an appreciation for the house and land inside and out. It also gives the opportunity to get acquainted with the seller and their agent.

Advertising your open houses on social media, websites, and newspapers would be an effective way to market your property. It gives a chance to reach and connect with new buyers. Always make sure to keep your house stylish and inviting for guests. 

Learn the Basics of How to Get Clients in Real Estate Today

Learning how to get clients in real estate requires a combination of knowledge, skills, and a strong marketing strategy. Networking, advertising, building a strong online presence, referral marketing, and open houses are all effective ways to get clients in the real estate industry.

Remember to provide excellent service to your clients so that they will be more likely to refer you to others. By utilizing these strategies, you will be able to build a robust client base and become a successful real estate agent.

If this information was helpful, be sure to check out some of our other articles! We have a ton of informative posts just like this one!

Related posts