If you want to attract more customers online, you will need a professional-looking website. Here are tips for startups on creating high-quality web designs.
Here’s a depressing statistic: you’ve got about 50 milliseconds to impress visitors with your website layout.
That’s about how long it takes for users to form an opinion about a website. Obviously, that doesn’t give you a lot of time.
But the good news is that the right web design can be the key to not only keeping those eyeballs glued to your site, but actually creating new customers. Here are seven simple tips about high-quality web designs that you can implement right now:
1. Plan Ahead
Before you actually begin designing your website, you need to map out a plan.
This will help you create a site that meets your customers’ needs, by ushering them through the process of visiting your website and converting on a sale. A good way to design your site is by communicating with existing customers, and learning how they went from just a casual visitor to a paying customer.
Use these insights to sketch out the overall design of your new site.
2. Build a Mobile-Friendly Site
Crafting a website that is formatted to work properly on mobile devices, such as smartphones and tablets, is absolutely crucial these days. It extends your reach, and it also boosts your Google rankings.
So if you haven’t already done so, make sure your site is correctly designed for mobile devices.
3. Ease of Use
Easy website navigation is another simple way to boost your traffic.
Websites that are hard to read or otherwise difficult to navigate are unlikely to win repeat visitors. High-quality web designs are notable for their attractiveness and simplicity.
Customers should be able to reach anywhere on your site in only two or three clicks, and the main menu ought to have only about seven items.
4. Keep It Clean
The best website design is an uncluttered website design. This is true for all websites—whether for a tech blog or a captive insurance company.
This means creating clean layouts for pages, without unnecessary images and videos, ads and banners, and other distracting content. It’s also a good idea to examine your site’s written content. Try to eliminate overused phrases or clichés, and edit for concision.
5. Social Sharing
For better or worse, we live in a world of social networks. Whether through Facebook, Instagram, Twitter or any of the many other social sharing platforms, you really need to make your website easily shareable.
So, if you haven’t done so already, place some social sharing buttons on your website. These icons allow visitors to quickly and easily post content they like on the various social networks.
6. Develop an SEO Strategy
By now, you ought to know all about SEO (search engine optimization).
Ultimately, all websites end up having to compete with the literally millions of other websites for rankings on search engines like Google. So it’s important in designing with SEO to include all the right search terms on your website.
This will drive traffic to your site, and hopefully, you can convert some of that into paying customers.
7. Have a Call to Action
You can’t overlook the call to action. After all, the purpose of your website is to sell your products or services, so you need to have a strong and very visible call to action.
Make sure you direct your visitors to do something—even if it’s free and simple, like creating an account or signing up for a free trial or newsletter.
Use These Seven Tips for High-Quality Web Designs
Crafting a good-looking website can be daunting. But if you implement these simple ideas for high-quality web designs, you’ll be well on the way to impressing visitors and creating new customers.
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