Enhancing Customer Experience With the Best Background Music Tracks for Cafes 

The music played at a cafe can influence how long customers stay in your cafe. With some experimentation and customer feedback, you can create the perfect soundtrack to match your cafe’s atmosphere.

A good cafe playlist can convey a sophisticated brand image and encourage customers to spend more time in the outlet.

Ambient

The best background music for a cafe promotes calmness and relaxation among its patrons. It is excellent for reducing distractions and setting the proper mood for concentrating on projects, learning, or having casual get-togethers.

Originally defined by Brian Eno in his 1978 album Ambient 1: Music for Airports, ambient music is beatless and focuses on texture and atmosphere over traditional musical structures. It has since been explored in many ways, from electronic soundscapes.

The perfect playlist for a high-end restaurant can encourage customers to spend more time at the table. It can also energize staff during busy times and create a warm and welcoming atmosphere during more relaxed periods.

Jazz

A coffee shop’s background music can influence customer behavior and purchasing decisions. Research has found that customers are more likely to spend more at a cafe if the music is slower and has mellow melodies, which creates a relaxing ambiance.

Slow music makes customers feel calm and comfortable, whereas fast-tempo music can make them feel rushed and leave the shop sooner than expected.

Choosing the right music for your cafe can help you boost sales and develop a unique brand identity. However, you should avoid using a generic playlist and instead select music that complements the ambiance of your store.

For example, you can use soothing jazz or acoustic music to encourage lingering and relaxation. However, consider the time of day and your target audience when choosing the best music for your business.

Classical

As a retail experience first and a cafe second, many concept stores feature highly tailored background music playlists to create the perfect balance of their unique atmosphere. \

Whether they want to increase store traffic, boost browsing time, or stimulate their customers’ creativity, these businesses know that the right music can make all the difference.

Music is processed directly by the amygdala so that it can affect our emotions and mood. A couple walking by your cafe hears the music drifting out from inside, and it’s just what they need to stop in and look at.

They planned on grabbing coffee and heading back out, but they stayed and browsed the menu. They decide to become regulars. The music just made them feel comfortable and relaxed enough to linger.

Bossa Nova

Bossa Nova music is great for restaurants, cafes, and bars. It’s a Brazilian genre derived from samba music but has a different rhythm and uses more sophisticated jazz harmony.

This musical style became popular among Americans in the early 1960s and was heavily influenced by Jazz music, North American rock n’ roll, and Brazilian folk music and tradition. It was created in a time of economic prosperity for Brazil, and its lyrics often talked about youth, leisure, and natural beauty.

It reached its peak of popularity in 1964 with the release of the album Getz/Gilberto, which featured the famous song “The Girl from Ipanema” by Antonio Carlos Jobim and Joao Gilberto. The song was a hit worldwide and is among today’s most recognized bossa nova songs.

Indie

A young couple walks into a cafe with a laid-back atmosphere. They have come to grab a quick coffee and be on their way, but the music makes them linger. They enjoy the warm feeling the music evokes and decide to become regulars.

The type of music you choose should align with your brand identity and the overall mood you want to create in your cafe. Experiment with different genres and playlists until you find the perfect fit for your business.

The music your cafe plays has the potential to influence customers’ buying behavior and make or break their experience. The right music can elevate your customer experience and set you apart. 

Electronic

The right music can make your cafe feel inviting and warm. It can also energize your customers and staff during busy times and create a relaxing atmosphere for slower periods.

As a result, more people will spend more time in your cafe and purchase more items. Specifically, studies have shown that soft and slow music helps customers browse more, spend more time in stores, and purchase more items than those who listen to louder music at the same volume.

With the right background music, you can set your cafe apart from Starbucks and gain returning customers. Try Soundtrack risk-free and get unlimited commercially licensed music for your business. Start creating your playlists today!

Pop

A couple walking by your cafe hears music drifting out and decides to pop in. The music fits the ambiance; they love it and make it a regular spot.

The right background music can greatly impact your customers and help you achieve your business goals. Experiment with your playlists and get customer feedback to ensure they enjoy it.

Music entertaining enough to keep people interested but light enough not to interfere with conversation can help create the perfect atmosphere for your customers.

Slow-paced music tends to encourage shoppers to browse and linger, while fast-paced music has been shown to boost table turnover. Playing holiday music during the holidays has also been shown to increase sales.