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Effective Link-Building Techniques For Small Businesses 

Effective Link-Building Techniques For Small Businesses

According to the Bright Local survey, local directories are still among small businesses’ most effective link-building strategies. However, it’s essential to focus on quality over quantity when submitting to local directories.

Creating free online tools (like calculators) is another easy way to attract links. Plus, people love linking to tools that make their lives easier!

Guests Posting

Guest posting is one of the most effective ways to increase your links’ popularity. When your content appears in high-quality publications in your industry, search engines consider it a “vote” for your website and increase its chances of ranking organically.

You can keep your audience’s interest by carefully curating your content. Additionally, it aids in establishing link building techniques with other websites that might need to learn more about your company. Writing a guest article, for instance, for a website with a large female readership, may not yield the best results. Check to see if the site’s visitors fit your company well.

You should also avoid contributing content to “blog networks.” These sites are tagged with rel=nofollow, so Google knows they exist solely for SEO and does not pass authority. 

Content Curation

Curating content well can help you maintain your audience’s attention. It also helps establish links with other websites that might need to be more familiar with your business.

Find a list of links you think your audience will love and add value. Add a summary or commentary, or create a visual that will make them more appealing to share. It is a time-tested tactic that is effective in every sector.

Controversy is another fantastic way to attract links. Just watch out not to offend your audience by becoming too provocative.

Influencer Marketing

Influencer marketing is a popular link-building technique for local businesses. It involves partnering with local influencers and getting them to link to your website. If you run a jewelry store, you might collaborate with a nearby fashion blogger who attracts customers in a similar age range. Ideally, you want to partner with people genuinely interested in your industry.

Another way to leverage influencers is by creating a list of resources to help people. This type of content is super valuable and can get you links. This list of tools that can help you optimize voice search has already received 174 links. Make sure that the resources are high-quality.

Digital PR

Digital PR is a highly effective way to build high-quality links and boost SEO. It positions your business and its people as industry experts, increasing top-of-funnel awareness and driving traffic.

Monitor online mentions of your brand or website and use tools such as Google Alerts and Mention to identify unlinked mentions. Then, use online platforms to sign up for journalist requests and provide expert opinions and commentary.

Create link-worthy content with data, such as charts and graphs. Publish these in your blog posts and news articles to attract links.


Infographics are an excellent way to communicate facts and data to your audience. They are easily shareable online and have enticing visuals. You can use free tools to create unique infographics.

According to a survey, building relationships with local businesses and influencers is the most effective link-building tactic. It enables you to obtain connections from reputable websites with substantial followings.

Discovering current material on other websites that can be updated is another effective link-building method. Contact the website’s owner after that and offer to edit their post with your new information. It is a great chance to get to know the website owner and provide a hand in a way that benefits both of you. They’re more inclined to include your link.

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