A Beginner’s Guide to Writing a Press Release 

Do you have a great new product to sell? Or are you launching a new business that needs to get attention?

If so, one of the key ways to attract customers is by creating a business press release. It is a brief announcement about your business or product. People will see it on their news feed or on a website.

Sounds easy? Actually, writing one of them isn’t always so easy. There are a few basic steps you can take to give yourself a better chance of success.

Here are some tips and tricks on writing a press release to try!

Keep It Short and on Point 

When issuing a press release, it is important to keep it short and on point in order to maintain the attention of the reader. The media is very busy and does not have time to read long articles. It should be no more than one page and should include the date and contact information at the top.

The body of it should be clear and concise, covering only the most important points of the story. The press release should end with a brief summary of the story.

Write in an Inverted Pyramid Style

If you want to write a press release, it’s important to follow the inverted pyramid style. This style is used by journalists when writing news stories, and it’s a way to write relevant information in a concise manner.

The inverted pyramid style starts with the most important information at the top of the release, and then each subsequent paragraph contains less important information. By the time the reader gets to the end of the release, they will have all of the information they need.

Make Sure the Information is Accurate When Writing a Press Release

A press release is a formal statement that is issued to the media to generate publicity for a company, product, event, or person. It should be free of any grammar or punctuation errors, and it should be clear and concise. Be sure to include all relevant information such as who, what, when, where, and why.

If you are unsure about something, do not include it in the press release. These tips can also help you to do this right; first, do your research. Make sure you understand the subject you’re writing about inside and out.

Second, check your sources. When you’re quoting someone or using data from another source, be sure to check that it’s accurate.

Third, get a second set of eyes. Ask someone else to read over your piece before you send it out, to catch any errors you may have missed.

There are also benefits of press release distribution, including the ability to reach a wide audience with your news, the potential to generate media coverage, and the ability to build relationships with journalists. 

What Makes a Good Press Release?

If you want to write a press release that will get picked up by journalists and result in media coverage, following the tips in this beginner’s guide is a great start.

As you become more experienced in writing a press release, you can experiment with different formats and strategies. But always remember the basics: clear, concise writing that tells a newsworthy story and includes a strong call to action.

If you are looking for more helpful tips like this, be sure to check out the rest of the articles on our website!