Did you know that almost 865,000 houses were sold in April of this year? That’s a ton of potential sales you could have been the one to close.
When it comes to marketing real estate services, there’s plenty of competition to deal with. That’s why it’s important to put your best foot forward.
Are wondering what you can do? Keep reading to learn about 6 common real estate marketing errors and how to avoid them.
1. Be on Top of Leads
Without leads, it’ll be even harder to find homes to sell, not to mention buyers. You should always keep your list of leads organized and up to date. Make sure you follow up with them on a regular basis.
2. Emphasize SEO
Your real estate marketing strategy should be in sync with your SEO strategy.
A blog is a great way to attract both buyers and sellers. Aside from posting regularly, you must make sure each post is optimized for the best search engine results.
3. Have an Online Presence
If you don’t have marketing services online, then you’re doing something wrong. Many people find houses online rather than in person, so you’ll be much more successful if you take advantage of that.
Not only should you have a sleek and functional website, but you should also list homes on sites like Facebook and elsewhere.
4. Video and Virtual Tours
No matter what types of property you’re representing, you need to get into the habit of offering video tours. This will allow potential buyers to get the best first impression possible.
You can also make a virtual tour using modern photo and video technology. This will allow people to explore the home at their own pace.
5. Add a Self-Tour Option
Some potential buyers are busy with work and other commitments. This is why it’s best to give them the option of touring the home on their own.
You can easily set this up by leaving a key in a code-protected box. Simply put, the more people you get to look at your home, the better.
6. Explore Other Social Media Sites
It can be easy to become too comfortable with a couple of social media sites, such as YouTube or Facebook. However, if you want to give yourself the best chance, you should look into other sites.
Instagram and Twitter are great places too.
Ready to Avoid Common Real Estate Marketing Errors?
Now that you’ve learned about 6 common real estate marketing errors, you can be sure to avoid them. When you do things right the first time, you can focus on boosting your success from here on out. Soon enough, you’ll be representing and closing more houses than you can count.
Both homebuyers and sellers can learn a lot more when it comes to real estate. If you want to stay up to date on all the latest and greatest news, be sure to read more of our high-quality articles.
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