The Dos and Don’ts of Real Estate Photos 

Did you know that 90% of homebuyers spend some part of the process shopping online? It’s incredibly easy to get on Zillow and other real estate listing sites to find available homes in the area.

It’s a quick way to get an idea of homes that fall within the buyer’s budget. It also allows people to refine their search based on location, square footage, features, and more.

However, nothing sells real estate online like professional real estate photos. You have to inspire buyers to take a closer look at the listing. This won’t happen with low-quality pictures or worse – a severe lack of photos.

We’re here to help you take pictures of your home that will help you sell it fast. Keep reading for the dos and don’ts of taking real estate photos.

Don’t Use Low-Quality Content

First, quality is of the utmost importance when taking photos for real estate marketing. High-quality photos use:

• Good lighting
• Proper angles
• High-definition images
• Skillful editing

The real estate photos you take of your home should make the buyer want to take a tour, not run in the other direction. Avoid using dark, grainy, or unfocused images.

Use as much natural lighting as possible. If natural light isn’t an option, use bright LED lights to supplement the lighting. In small spaces, use a wide-angle lens so the area doesn’t feel closed-in.

Do Create a Virtual Tour

If you have the ability, create a virtual tour of the home. Virtual tours allow buyers to walk through the property via their phone or computer.

However, if you don’t have the software or skills to make it happen, do the next best thing. Take photos of every room in your house and publish them in the correct order. In a way, it will give interested buyers the sense of walking through the home.

Don’t Hesitate to Hire a Professional Photographer

If you know you don’t have the right equipment or expertise to take high-quality real estate photos, hire a professional photographer to do it for you.

They can help you take real estate photos designed to maximize buyer interest. Their experience and skills will present your home in an appealing and intriguing way.

Do Use Drone Footage to Showcase the Property

Finally, selling a house in the current housing market means leaning into the technological age. Right now, buyers love seeing aerial footage and images of residential properties. It gives them a better sense of the property and surrounding neighborhood.

Invest in a drone or work with a real estate marketing firm that uses drone photography. These types of real estate photos will take your listing to the next level.

Do You Know How to Take Good Real Estate Photos?

Are your real estate photos helping you sell your house or getting in the way of potential offers? If your real estate marketing tactic isn’t working, it’s time to change gears. Take better photos and hire a professional photographer if necessary.

And if you’re looking for more tips on selling a home, buying a home, or marketing, we’re here for you. Check out some of our other articles before you go to find more helpful information.