You’ve started a new business. You have your product ready, and it will blow people’s minds! But, how do you get your product in front of people who want it?
The answer to that question is business promotions! With so many different types of promotions that your business can try, it can be hard to know where to start. This helpful guide will walk you through the different kinds of advertising and give you tips and tricks.
Grab your notepad and read on.
A fun way to advertise is through branded promotional products, AKA swag! Brand recognition goes a long way in today’s market when trying to clinch a sale. The more people that see your logo and know your business’ name, the better.
An easy way to disperse your swag is to give it out to employees. You can run a free giveaway campaign on social media, which leads to the next point.
2. Social Media
Social media is an excellent way for companies of all sizes to reach potential customers. The seven best platforms for marketing are:
Before you begin advertising wildly, take time to understand your audience and their social media habits. What platform are they most likely to use? Focus your business marketing on those platforms.
3. Business Cards
For small business marketing, the classic business card still holds value. Especially if you are a service-centered business, handing out a business card after a job well done gives your client a reminder of your business. And it gives them a way to share your information with friends.
You can easily buy business cards online at digitalprintboston.com.
4. Local Listing Services
Local listing services, otherwise known as business directories, are a great first stop for small business marketing. Most people find businesses by searching online. You’ll want to make sure your business is there to be found.
Some free directories you can join include:
- Google My Business
- Facebook business pages
- Apple Maps
- LinkedIn’s company directory
- Bing Places for Business
- Better Business Bureau
5. Email Marketing
An awesome way to attract more customers is by creating regular content like offers, updates, or newsletters. These boost customer engagement and draw traffic to your site. This is a great option because it doesn’t cost much and can be used repeatedly.
With the growing emergence of technology, a website is essential. Your website should include:
- Contact information
- Testimonials or reviews
- Details about your service or product
- A blog
A blog is vital to your website’s search engine optimization (SEO) ranking. Search engines rank higher websites that are current and relevant. As you employ keywords and regularly post, your website will appear higher in search engines.
Give These Business Promotions A Try!
You’ve learned about six business promotions. Which ones will you try with your business? With strategic marketing and a great product or service, you’ll find business success in no time!
These are only the tip of the iceberg when it comes to marketing tips. Check out our blog today for more business and marketing ideas!
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