Blog Post

Real Estate

The Latest Real Estate Marketing Strategies That You Should Use 

The Latest Real Estate Marketing Strategies That You Should Use

Believe it or not, scientists have reported that there were signs of content marketing dating back to 4200 B.C.

It’s not all that surprising though when you consider that the simple principle of marketing is to convince people that you have something they need. 

Is your real estate firm looking for some innovative marketing ideas? 

Do you want to be the best real estate agent and get more real estate leads than ever before? Keep reading to learn the latest real estate marketing strategies that you should use in 2022.

Virtual Staging Software 

Let’s face it, not every home looks perfect and ready for listing photos. You can use virtual staging software to create perfect staging photos to add to MLS listings. 

When this software first became available, people were a little suspicious of these generated images. In 2022, they’re used to it and see the value in it for a view of potential renovation ideas or additions like fireplaces or French doors. 

Partner With Local Influencers 

Influencers are people who have a huge influence on the people who follow them on social media. They have large followings sometimes in the millions. They know what their followers like and how to mobilize them. 

If you can partner with an influencer who can get your name out, it can be an amazing boost for your business. Be sure to choose someone who is truly interested in working with you and will market you as the best realtor in town. 

Buy a Drone

With an investment of a few hundred dollars, you can take your listing up a few notches. Potential clients will see the quality of your listings and your marketing efforts and will want the same level of marketing for their homes. 

With the use of real estate marketing drones with drone photography and video, you can provide potential homebuyers with a more complete picture of the home and the surrounding community. Potential clients will see the value in this type of marketing. 

If you don’t want to invest in a drone yourself, you could always hire a drone company to handle the flyover photography for you. 

Design Your Website To Work On Mobile Devices 

Do you know a quick way to turn away potential clients? If your website is designed for desktop computers, it will not load properly on mobile devices. If someone is trying to access your site on their phone and can’t, they’ll move in on to the next realtor. 

Take care to design a website that works on mobile devices. If you want to take it a step further, consider designing your own app. 

Which Real Estate Marketing Strategies Will Work For You? 

Test out different real estate marketing strategies to see which ones work for you and which ones don’t. The important thing to remember is that the market could change, technology can change, but some tried and true ways might still work for you, so be flexible and open-minded. 

If you’ve found this post useful, be sure to check out more great content in the real estate tab of our Home & Garden section before you go. 

Related posts