SEO for Lawyers: 12 Ways Marketing Is Essential to Your Firm 

Utilizing all the tools at your disposal is essential to being a great lawyer, the same can be said for great marketing. SEO for lawyers is essential to success

Getting business as a lawyer used to be as easy as listing your services on the Yellow Pages and waiting for clients to call.

But not anymore!

With new technology, comes a new challenge to advertise your services to get clients.

According to a recent study, potential clients spend up to 16 minutes every hour on various social media platforms looking for legal representation. Further, over 70 percent of law firms have generated new cases through their websites.

These statistics prove that SEO for lawyers is a great way to maximize your online visibility by taking advantage of the proven techniques.

But building your firm’s website isn’t all you have to do, you need to configure it so that it ranks higher on search engine results. This allows potential clients to find your services easily when they search the internet.

In order to tap into the online space and get more clients, you need a good marketing strategy. Here are more 12 reasons why:

1. It Gets Word Out

You may be offering amazing services but what good is it when your targeted clients don’t know about it?

Online marketing is a great tool for client education. In order for clients to buy into your service, they need to have an understanding of why they need it.

Hiring an online marketing company is the most effective way of communicating your value to your clients in a fun and interesting way.

2. It Equalizes the Playing Field

While other marketing methods need a big budget set aside, online marketing through social media platforms has made reaching out to potential clients more affordable.

This smart marketing evens out the field when it comes to competing against big and established law firms.

3. It Sustains Your Firm’s Presence

Marketing allows you to create and manage a good relationship with your clients.

By simply posting engaging and enlightening content on your website, your law firm is able to sustain its online presence. Clients will easily land on your site, identify the services you offer, and engage with you.

4. It Engages Your Clients

Engagement is the key to any successful business. It solves the question on how to keep the conversation going once the customer walks out of your office.

By simply sending your clients timely emails and posting relevant SEO law content, you keep your audience engage, nurturing a lasting business relationship.

5. It Sells Your Services

The bottom line of any business is to make profits, and law firms are no different. Marketing helps you attain this end goal.

By creating exciting SEO attorney content, people become aware of your firm and buy your services. Thus, ensure your content resonates with your client’s needs.

6. It Helps Grow Your Firm

Although your current clients are your main priority, marketing allows you to expand this base and acquire more clients. By engaging your current clients, it spreads the word to other potential clients, securing the future of your business.

7. It Builds Your Reputation

Reputation determines whether your law firm will be successful or not. It increases your clientele and expands your business.

By offering quality services to your clients, you build on your reputation which in turn markets your firm. In fact, this is the most cost-effective way of marketing your business because you won’t have to use any resources or effort.

8. It Creates Credibility

Clients will want to work with knowledgeable, skillful, and experienced lawyers who can address and help them solve their problems.

Whether it’s company law or personal injury law, market your skills by providing an actual representation on your specific practice areas.

9. It Adds Value for Your Clients

Letting clients know who you are, where you are located, and what services you offer makes them value you. However. this isn’t possible unless you market yourself to them.

Marketing puts your firm in front of the client, providing them with answers and letting them know that your services will help them solve their problems.

Providing valuable information on your site will make them choose you over your competitors.

10. It Brings in Targeted Traffic

You certainly want traffic for your business website, but not just any traffic. You want to drive the right traffic that converts.

To do this, create SEO optimized content for your law firm website that’ll speak directly to potential clients, draw them in, and encourage them to hire you.

11. It Builds a Personal Connection

Trust and a sense of personal connection play a big role in influencing a potential client’s decision-making process. Clients are more likely to pay attention to and engage with high-quality content as opposed to online ads.

In fact, statistics show that more and more online users are installing ad blocking software on their devices. This means that the chances of having your online ads seen are minimal.

On the other hand, showing the clients that you understand their problem and can help them find a solution will speed up their decision-making process when they’re ready to choose an attorney.

12. It Opens a Channel of Communication

When you marketing your services through social media platforms, you allow your clients to openly ask questions through comments. This automatically recreates an FAQ section where future customers can refer to.

Thus, ensure you reply to all queries accordingly and try to engage as many online users as possible.

SEO for Lawyers: Start Marketing Your Firm Today

Every single aspect of your business depends on marketing – from building your reputation to acquiring clients. Without a doubt, marketing is the backbone of your firms’ success.

Embracing SEO for lawyers is the easiest and most effective form of marketing since it has the widest reach to your potential clients.

This blog post provides more insight on marketing and how to be successful at it.