Different Types of Smart Packaging & 4 Things You Should Know
Snack food packaging has come a long way. Nowadays, there are many design and material options, as well as helpful features such as moisture-resistance and resealable openings. Smart packaging, also called connected packaging, takes convenience to the next level with technology.
Smart packaging allows companies to connect with customers, track their shipments and even offer essential product information, all in one neat square. Both companies and consumers benefit from the endless possibilities.
QR-Code Packaging for Product Authentication
QR codes are square graphics that can be printed on a variety of objects, including food containers. Individuals use their mobile devices to scan the codes, which bring them to pre-determined webpages. These websites can contain a wide range of information:
- How to enter a contest
- How to join a loyalty program
- Where the product originated
Best of all, you can generate unique codes for each package, allowing customers to verify the product’s authenticity before purchase.
Custom Smell Proof Food Packaging
Some food has a strong smell, which can cause problems during storage. Fortunately, you can order custom smell proof Mylar bags that seal strong scents inside the container and keep food fresh.
Four Things To Know
What information do you need before you design connected packaging? For one, you can’t expect the QR code to do everything — the design needs to stand on its own, while the QR code adds additional value. You should also think of the packaging first and foremost as a food container; if you focus on form over function, your product will end up suffering. With that in mind, here are four things to consider while creating smart packaging.
1. You Need To Think About Usability
Fun shapes are eye-catching, but are they convenient? When you decide on a pouch shape, it needs to be easily useable. To accomplish optimal usability, you need to think about the target consumer. For example, kids’ food should be easier to open since young children have less dexterity. If you don’t take usability into account, customers may get frustrated and look elsewhere for their snacks.
2. Shelf Impact Is Essential
Once on the shelf, your product has to compete with hundreds of others. That means it needs to stand out. Fortunately, QR codes are a great way to do that.
A QR code accompanied by explanatory text can pique consumers’ interest. Once you have someone’s attention, your brilliant design can do the rest.
3. Design With Your Brand in Mind
Branding doesn’t end with your logo — everything you design works with or against the established image. As a result, you need to ensure that all packaging falls in line with your desired branding, or you’ll confuse loyal customers.
4. Packaging Should Offer Value
Packaging isn’t just for holding food — it’s an opportunity to offer additional value. Customers appreciate when companies go the extra mile, so ensure your QR codes provide an enhanced experience that customers will remember.
QR-code packaging is quickly becoming the norm. Soon, consumers will expect it on all products. If you want to get ahead of the competition while improving your supply chain management, you should invest in smart packaging.
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