A small business grows when it has a strong online presence. If you have an online presence, you want to make sure it continues to expand. You also want to make sure that your business has a great online reputation.
Online reputation is a big business and a poor reputation can cause serious damage to the future of a company.
One of the ways to maintain a great online presence is to have positive online customer reviews for your business and its products or services.
If your company has an online presence you want to take advantage of online customer reviews asap. Read on to learn more.
The Benefits of Online Customer Reviews
We want you to use this short guide to help you garner online customer reviews to grow your business. Keep these benefits in mind as you scale your business to its fullest potential.
1. Free Promotion
Your customers can provide more promotion than your entire marketing department.
This is not to dismiss the efforts of your marketing team. They are essential. However, a good word from an existing customer is more valuable to a potential customer.
One of the best ways to get a free promotion is to offer your customers the incentive of earning a profit. You can find an affiliate program to offer your customers. This lets them promote your products/services and earn a commission if a sale is made through their unique link.
You should research the best affiliate programs (and avoid the scams) to see which is best for your company’s needs. A great place to look is Smart Affiliate Trends.
2. Search Engine Ranking
A high ranking on a search engine means more potential customers will be aware of your company.
Most internet users will never venture past the first page of search results. One of the top strategies for search engine optimization (SEO), is to have great reviews for your business. The more positive reviews you have, the greater your chances of appearing on the first page of search results.
Encourage your customers to leave a review of your company. Be sure to follow-up with them regularly and perhaps offer incentives for leaving reviews.
If appropriate, make sure your company is listed on review websites such as Yelp, as positive reviews from these websites will also increase your search engine ranking.
3. A Killer Landing Page
You probably already know the importance of creating a killer landing page for your business.
Your landing page needs to sell your product/service and should convince a potential customer to purchase what you are offering. One of the best ways to do this is with online customer reviews—or testimonials as they are usually called.
Again, without dismissing your copywriter, a testimonial from existing customers is more effective than well-written copy.
If you share some of your online customer reviews on your landing page it will truly become a killer landing page.
Scale Your Company
Now that you know about the benefits of online customer reviews, you can take advantage of these benefits and scale your company.
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