Search is the top way to drive traffic to your website. In fact, it beats out social media by 300%. If you want to attract more patients to your clinic, physician’s office, or hospital, start with search.
Search engine optimization (SEO) allows you to boost your website so it ranks higher on search engines like Google. Without it, however, potential patients will fail to find you online.
Here are the top six SEO strategies for businesses in the healthcare industry. With these tips, you can boost your ranking and brand awareness. Then, you can attract more people to your site and book more appointments.
Boost your SEO ranking with these six tips!
1. Speed up Your Website
Google wants to provide its users with a fast, easy experience. When updating your website, make sure your pages load quickly. Otherwise, people will leave without clicking around, which can have a negative impact on your SEO.
Google also announced that mobile-first indexing would become the default for all new websites. In other words, you need a website that’s optimized for smaller screens in order to rank on search engine results pages.
Make sure the mobile version of your website loads quickly, too. You can use Google’s PageSpeed Insights to determine what’s slowing your site down.
2. Start Researching
In order to improve your healthcare marketing using SEO, you need to determine what your target audience is searching for. Research topics that are relevant to the healthcare industry right now. You can use tools such as Google Trends or Keyword Planner to get started.
Then, implement these keywords within your content.
Google prioritizes content that’s relevant to the user’s search intent. If your content isn’t what patients are searching for, your SEO ranking will drop.
3. Add Schema
Adding Schema markup to your website will make it easier for Google to crawl and index your content. Then, it will determine which keywords you should rank for.
The more data you provide Google, the more likely it will boost your ranking.
Try adjusting your content for structured snippets, too. Snippets appear at the top of Google searches, ensuring your content stands out.
4. Go Local
If you’re trying to attract local patients, you need local SEO. Local SEO uses location-based keywords within your content. You’ll also need to adjust your Google My Business listing to appear timely and relevant to your healthcare sector.
You can learn more about the importance of healthcare SEO here.
5. Boost Your Blog
Improve your SEO ranking by posting high-quality, relevant content. Create blog posts, ebooks, infographics, and quizzes to keep readers engaged. Then, add your keywords to your content to start ranking for more searches.
6. Optimize All Images
As you create fresh content, don’t forget to optimize your images. Compress them as well to ensure your graphics don’t slow your site down.
A Healthier SEO Strategy: 6 SEO Tips for the Healthcare Industry
Develop a stronger, healthier SEO strategy. With these six SEO tips for the healthcare industry, you can stand out from the crowd and attract more patients in no time.
Want to learn more about SEO? Explore the Business section of the blog today.